you would be with a hug."
Susan Squyer
Worldwide Partners
Introduction
A visitor to MarketingWithRay.com - Sebastien Di Meglio - tells the story of The Baker's Dozen.
Here it is in his words;
"A long time ago cooks and chefs would visit the baker to buy pastries, cakes and bread for the castle where they worked.
"To keep the cooks and chefs happy the baker would always give them an extra pastry or bread or cake. This was to keep the chefs and cooks happy."
Thank you, Sebastien, for your story.
You know this site is about marketing, direct marketing and sales. And just as an "extra" was offered by the baker to keep the customer happy and to build repeat business, this Baker's Dozen Collection is offered to you.
The Baker's Dozen offers a new Collection 13 times a year. And as you could guess, each article will have a Collection of 13 ideas.
Yes, we offer an "extra", to. To keep you - the customer - happy. And to encourage you to return over and over, time and time again.
EnJoy!
Baker's Dozen Table of Contents
13 Platinum Ideas for Writing Letters that Sell
13 Platinum Ideas for Successful Web Marketing
13 Platinum "To Do's" to Get More Response
13 Platinum Sales Success Ideas
13 Platinum Ideas for Better Advertising Headlines
13 Platinum Ideas for Direct Mail Envelopes
13 Platinum P.S. Ideas for Direct Mail Letters
13 Platinum Ways to Motivate Your Marketplace
13 Platinum B-2-B Lead Generation Ideas
13 Platinum Marketing Concepts for the New Decade
The 13 Prime Direct Marketing Numbers
13 Platinum Quality and Service Concepts for the New Decade
13 Platinum Creative Concepts for the New Decade
13 Real! Reasons How Repetition Will Build Your Reputation
13 Platinum Retail Direct Marketing Traffic Building Ideas
13 Platinum Ways to "Think Creatively" in the 21st Century
13 Platinum Ideas to make Teaser Copy Work
13 Platinum Ideas on Working With Your Clients
13 Platinum Advantages Direct Response Marketing Offers Today
13 Platinum Ways to Ensure You Get Your Message to the Right Audience
13 Platinum Ideas to Make Type Work For You
13 Best Times to Use Advertising Specialties & Premiums
13 Platinum Fundamental Direct Marketing Creative Ideas
13 Platinum e-mail Marketing Concepts
13 New Ways to Look at the Planning Process
13 Platinum Ways to Add "Flash" & "Splash" to Your Direct Mail
13 Platinum Ideas About Post Cards & Self Mailers
13 Platinum Audience Ideas to Forever Remember
The 13 Most Important Graphic Marketing Ideas
13 Platinum Principles to Generate New, Original & Creative "Ideas"
13 Platinum Ideas about Booklets & Brochures
Things to Know about People, Part 1
Things to Know about People, Part 2
The 13 Most Important Questions as You Begin Every Marketing Program
The Most Important Reasons 'Why People Buy' ... Part 1
The Most Important Reasons 'Why People Buy' ... Part 2
13 Platinum Ways to Set Your Marketing Objectives
13 Times When Direct Response Is Your Best Marketing Direction
13 Thoughtful Questions About your Marketing Offer
13 "Best Ways" to Tell Your Story
13 Platinum Marketing "Attack" Concepts
13 Things You NEED to Know About E-Mail & Web Marketing