The Works of Marketing with Ray INDEX
Nov 11 , 2003 • Volume 3 Issue 22
A “loose” collection this week. EnJoy
. . . a loose thought
Just Wondering . . .
If a word is misspelled in the dictionary, how would we ever know?
Why do we say something is out of whack? What is a whack?
Why is it called "after dark" when it really is "after light" ?
Why is phonics not spelled the way it sounds?
If love is blind, why is lingerie so popular?
Why is "abbreviation" such a long word?
. . . a loose thought
a little more Wondering . . .
Wyh is tihs so?
Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a total mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.
Pttery amzanig huh?
"It IS What's Next!"
It's become known as "the story".
I've shared it with a number of health care organizations, a database marketing business, a direct marketing firm, a publishing organization, a DM association - and several others. And I'm ready to bring it to your group. (Visit It IS What's Next!)
When you have a need for a 40-60 minute program, I'll give you this different, interesting, meaningful, warm and true action presentation. If you want a half-day interactive seminar, that can happen, too. For your club. Your company. Your organization. Your association. Your school or University. Any group you have. At any place. At any time. For any reason.
It IS What’s Next! is available to you as a Keynote Address. As a special program. As an opening or closing presentation. As a different / unique session.
Interested? Visit the web site @ It IS What's Next! And E-mail me Ray@RayJutkins.com and let's make it happen. I look forward to hearing from you. Soon.
Thank you!
One more loose communication thought . . .
Signs seen around the USA
At a Santa Fe gas station: "We will sell gasoline to anyone in a glass container."
In a New York restaurant: "Customers who consider our waitresses uncivil ought to see the manager."
On the wall of a Baltimore estate: "Trespassers will be prosecuted to the full extent of the law. --Sisters of Mercy"
On a long-established New Mexico dry cleaners: "38 years on the same spot."
In a Los Angeles dance hall: "Good clean dancing every night but Sunday."
In a Florida maternity ward: "No children allowed."
In a New York drugstore: "We dispense with accuracy."
In the offices of a loan company: "Ask about our plans for owning your home."
In a New York medical building: "Mental Health Prevention Center"
On a New York convalescent home: "For the sick and tired of the Episcopal Church."
... and one more Idea
An eon ago Burt Dubin came into my life. And has stayed. We continue to swap ideas.
One area of common ground is we're both speakers. And, Burt is a "teacher" ... working with professionals helping them grow to masters - as well as new comers just breaking in to the speaker business.
To learn more about what Burt might offer you, visit his exclusive resource and most interesting web site. Plus, you may wish to opt-in for his FREE E-zine. It's easy - surf to www.SpeakingBizSuccess.com and take a tour. Or send an E-mail to burt@speakingbizsuccess.com.
Anonymous
The last week before the fun-filled year-end holiday season begins is almost upon us. So, from Anonymous, a serious work thought to get us through;
“If you want to leave your footprints on the sands of time
be sure you’re wearing work shoes.”
"Quotes with Direction" has been a part of my web site collection from day one. If you like quotes visit the archives ... www.rayjutkins.com/quotes/. There's a new batch up every 4 weeks.
... another Idea
New business friend Gerry Sacks of Houston, Texas sent me here. It turns out this leading information resource from the financial world offers a collection of marketing & sales ideas. Still, no matter your business, you will find good material here. Offered by 80+ experts (including me!) ... visit ProducersWEB.com
Magic Marketing Minutes
How to Write an Direct Mail Letter
Here are 8ight golden guidelines for writing the perfect Direct Mail letter.
- Write it like you say it! Don't worry about grammar. Don't concern yourself with punctuation. And don't word-smith every sentence. Make it human.
- The best mail is personal mail multiplied. Write to your Aunt Sally and then send it to everybody. And do it over and over. Again and again. It works. Personal mail is best.
- If your audience is octogenarians then you become an octogenarian. Plumbers don't respond the same way as doctors. Teenagers are different than grandparents. Musicians and architects respond differently. Know this and write to your audience.
- Never, but never talk down to your audience. Look them straight in the eye and then write to them.
- Never tell a lie. Tell a funny story. Be entertaining. Weave a theme. Make a point. But, always be true.
- Have something to say. Have something specific to say. Be interesting, but don't beat around the bush.
- Make me an offer I can't refuse. It many times is the difference between success or failure. Make me the very best offer you can make. And the last point ...
- Ask for the order. Be specific. Ask your audience to do business with you. To come to your store. To mail back the response card. Fax you the answer. To fill out the order form. To make an appointment. To make a donation. Whatever it is, always be certain to Ask For The Order.