Magic Marketing Minutes article INDEX
A 13-Point Admail Checklist
This checklist will help you make certain your Admail has every chance of outstanding success:
- Look at your Admail as your recipient will look at it. Pretend you are they.
- Remember your primary objective. What do you want your prospect to do?
- Does your number 1 benefit hit your prospect right between the eyes?
- And, does your number 2 benefit hit your prospect right between the eyes?
- Does your mail package "flow" ... does it look like it all goes together?
- Does the package encourage your prospect to open it now? At once? Immediately!
- Do you see the letter first? Design your mail to get your prospect to read the letter first.
- Does it address the benefits you offer against the needs of your prospect? If there are no needs, there will be no sale ... make certain you address their needs.
- Do the graphics support the copy? Do they make the copy better? Do they make it easier to read?
- Does your response device include a summary of your full story? If all I have left is your application or response card, do I know what I'm supposed to do?
- Is there a reason to reply now - an offer? Something over and above the benefits?
- Is it easy to reply? The easier you make it, the more likely your audience will be to respond to your offer.
- If you are the recipient as mentioned above in number 1, would you respond?