Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

 
Magic Marketing Minutes article INDEX

Timeless Copy Appeals

Here are some ideas that get your copy read.

Copy is king in Admail.
Without outstanding copy your mail will not be as successful.
And, your mail will be most successful when it is personal. One-on-one. From one person to another person.
When writing good mail copy think what your audience wants. What are they looking for. Do they want to gain:
Health
Popularity
Time
Comfort
Money
Leisure
Praise from others
Self-confidence
An improved appearance
Security in life
Personal prestige
Or, do they want to:
Satisfy their curiosity
Win others' affection
Acquire or collect things
Or maybe improve themselves
Or express themselves
Does your audience want to save:
Worry?
Embarrassment?
Work?
Doubts?
Time?
Risks and Threats?
Or, maybe they want to be:
Creative
Influential
Efficient
Recognized
Up-to-date
Proud
Sociable
"First" among their friends
Or, Good Parents

Know what your audience wants. And then write to it.

Magic Marketing Minutes article INDEX

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