Magic Marketing Minutes article INDEX
Be Exact
Admail is a dialogue medium. That is, you send the message out, and you want a response.
One of the best ways to ensure you get a response is to be exact with your message. Exact and believable. Specific. Precise.
A number such as 481 is a much more believable number than saying almost 500. $16.42 is much more believable than $14.95. It's not always easy to be exact with your information -- but when you can, your message is much more likely to be understood and acted upon.
Here are some specific numbers:
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60 seconds is better than saying one minute |
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60 minutes is better than one hour |
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24 hours is better than one day |
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30 days is better than one month |
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365 days is better than one year. |
Here is an exact example:
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"The YYK Company accounts for 50% of the worlds zipper supply. They turn out 1.1 million miles of zippers annually -- enough to circle the earth 44 times!" |
A specific set of numbers. 51% 1.1 million miles. 44 times. People relate to specific. Be exact with your Admail.