Power Direct Marketing: The Book
25 Ways to Use Direct Response
What can you do with direct response marketing today? How can you become an overnight sensation with POWER DIRECT MARKETING?
There are scores—probably hundreds—of different sales and marketing tasks that can effectively and efficiently be accomplished using direct response marketing techniques. Here is a list of 25:
- Provide sales leads, lead generation
- Screen "suspects" to the "prospects" stage so you can turn them into first time customers
- Reduce the cost of selling your product or service
- Provide important sales information to your marketplace
- Make announcements to your best industry prospects and customers
- Counter your stiffest competition
- Sell directly—go into the mail-order business
- Force distribution of your product
- Provide "super service" to your customers
- Provide marketing support to your advertising media
- Promote memberships and renewals of services
- Create attendance at seminars, conferences, trade shows of all kinds
- Generate store traffic at point of sale
- Provide an individualized message to a target audience
- Reduce the number of sales calls needed to gain a close
- Sell small and marginal accounts that cannot economically be sold face-to-face
- Introduce new products and services to the marketplace
- Reinforce outside sales efforts, support the field sales force
- Support the inside (telemarketing) sales force efforts as well
- Increase trade show floor traffic and results
- Conduct market surveys and research
- Test market new products and services
- Open new markets and territories
- Support distributor and dealer push/pull programs
- Increase your bottom-line profits!