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How to Set Direct Marketing SchedulesThe second section of Timetable is the schedule itself. When and how should you plan to bring your product/service to the attention of your customer and prospect audience? And what are the factors you need to consider as you set a schedule? The forms, charts, and schedules that follow are work tools for you to select from for your needs. They are a guide, at best, not a "bible." Every company works differently, has different marketing objectives, goals, budgets. These time frames are IDEAS only. They have all worked for methey are an outgrowth of various programs Ive worked on. Which makes them neither right nor wrongonly IDEAS. |
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by ROCKINGHAM*JUTKINS*marketing, all rights reserved. |
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