Power Direct Marketing: The Book
The Reason They Work: The R-10 Plan
Advertising specialties and premiums allow you to be in the marketplace on a continuing and ongoing basis. "Talking" with your audience frequently—sharing your message and the reason to do business together.
| Reaching your target | |
| audience with a | Relevant message |
| Repeated again and again, over | |
| and over, offering a | Reward if they will |
| but | Respond. If you are visible time |
| and time again, your | Retention values goes Up, and your |
| Recall values goes Up. | |
| Repetition | |
| builds | Reputation, and |
| you will be | Remembered when it is time to buy. |
When you can’t be in front of your audience live or over the telephone, you are still there. With an effective and useful specialty or premium. That reminds your best customers and most "passionate" prospects that you care. And that you do want their business.
When you are planning your offer, give consideration to a specialty to begin. And a premium to close. They make your offer just that much more powerful.