Ray worked with B-2-B and Consumer clients throughout the world ... including USA, Canada, Mexico, Asia, the South Pacific, Europe, the Middle-East, Central & South America, Africa.

This website is a compilation of Ray's 10 years on the Web.

Power Direct Marketing article INDEX

The Creative Planning Process Road Map

Tactics necessary to reach the Objectives
outlined in "The Plan"

What is the Idea...the basic, rock-bottom Creative Idea?
Is this a "good" Idea?
If so, Why is this a good Idea...what does it offer toward achieving our Objective(s)?
How does this Idea "mesh" with our already stated and understood Values?
What about our Mission, our Vision, our Purpose...does this Idea Compliment, or Compete, with those Standards?
What is the Potential for this Idea in our Marketplace? What can we expect to happen?
Has anyone in our industry tried this Idea before? Who? What happened - what were the results?
What about this Idea for other industries...has it been tried? And, what happened?
Timing...when was this Idea tried?
Why was this Idea a Success...or Not?
What Resources are needed to make this Idea happen the "Right Way"? People / Time / Money / Systems / Other Support?
Should we choose to run with this Idea, When will these Resources need to be Committed - the TimeTable?
What is the Process to mesh People with the Idea, with the Systems, with the Task -the Objectives- to be Achieved?
What Person needs to be in Control - who holds Power over Decisions?
What do the People involved with implementing this Idea Think of the Idea? Are they Committed?
What are all the ways we can Communicate this Idea, to gain the Maximum Response from our Marketplace?
What about Frequency? How often will we Communicate to our Marketplace?
What is the TimeTable for our Communication Plan to come to market?
Money - what is our Budget for this Plan? Do we have sufficient funds to do it Right?
"What if"...have we thought about "what if" Plus and "what if" Minus situations?
How are we going to Measure the Results?
How soon do we Begin the Creative Process?
Power Direct Marketing article INDEX

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